The Mobile Advertising Industry and Xavier Buyse
3G has finally hit maturity, or the 3rd generation of mobile mobile internet there has been a massive growth in the general public using mobile devices to have a look at the internet and with that a multitude of businesses have moved in to dominate the space. One business man entrepreneur being Xavier Buyse from ADS Media whose rapidly growing company ADS media is expanding at a fast rate as the industry for mobile advertising continues to develop. With the development of the 4th generation of mobile internet connectivity rapidly approaching this industry looks set to grow even further in a relatively short period of time.
With the announcement that Google will shortly be buying mobile ad company Admob things could really get interesting in the mobile ad industry, with Google like Xavier Buyse CEO of ADS Media clearly seeing the opportunity increased connectivity presents. The progression of this market is also shown in the maturing space for devices which are operated via a touch screen which Mr. Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has outperformed every other phone in the market with its sexy design and easy to use interface. In such a quickly growing space though there is nothing to say that this trend will continue as other businesses see the opportunity to claim themselves a piece of the action.
This has been proven by the amount of other companies which sell mobile phones releasing their own response to the iPhone. However no one has yet being able to create the ubiquitous ‘iPhone killer’ up until now, with even Googles answer the G phone which runs on the open platform Android not being able to compete. One question which should be posed is whether an explosion in advertising on mobile devices may in fact hinder the growth of the industry as a whole as people become wary of ever more ingenius ways advertiser push their wares. At this stage the market is still in its infancy and mobile ads are not completely intrusive, usually just consisting of a pop up at the top of the screen which is relatively small.
It is true to say that the mobile advertising market will have learnt some tough lessons from advertising on the rest of the internet in terms of what people are likely to like and dislike. From the view point of the creatives mobile advertising poses a new issue, being that you only have a very small area to be able to create anything, usually not enough for an image but only a small amount of text writing, much like paid search results in Google.
What is important is that competitors to Admob consider their position very carefully and monitor Admobs every move as now they are being bought by Google will soon be under Googles wing, the primary search engine for consumers it is a given they are going to leverage their power to try and out play their competing businesses in every which way way they can.
